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About Us
It's hard to trust reviews these days. Too many stars, too little context. Everything is “amazing,” nothing is useful.
You get pulled into algorithms and buried in options — a dozen tailors, ten coffee shops, and too many dog groomers to count.
You don’t need to test them all. You just need the best one. That’s why we built [not urgent] — a shortcut to the standouts. Hidden gems. Neighborhood staples. New spots that haven’t racked up SEO yet. Places worth your time.
[not urgent] is a shortlist. One business per category, per neighborhood. Tastefully curated.
Whether you’ve just moved to a new neighborhood, you’re visiting for the weekend, or you’ve lived here for years —we hope you use our site to skip the search and go straight to the best.
rachel allen, Founder
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