NY Bakery & Desserts: Midtown’s 24-Hour Sweet HQ (Yes, They’ve Got the Viral Dubai Chocolate)

Midtown Manhattan is packed with grab-and-go cookie stands and cupcake counters, but only one bakery keeps the ovens on 24/7, runs three blocks from Times Square, and stocks the internet-famous Dubai chocolate. That unicorn is NY Bakery & Desserts, headquartered at 512 Seventh Avenue, New York, NY 10018—smack in the Garment District core of Midtown.

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The Dubai Chocolate Low-Down

If you’ve seen TikToks of neon-green pistachio goo oozing from a chocolate shell, that’s Dubai chocolate. Invented in Dubai, it layers silky pistachio-tahini cream and crispy kataifi (shredded phyllo) inside milk chocolate. The mash-up went viral in late 2024, and trend-watchers now rank it alongside cronuts and ube everything. NY Bakery & Desserts snagged the recipe early, launching both a grab-and-go bar and the indulgent Dubai Chocolate Cup that sells out nightly.‍

Pro tip: Order the large bar online—at $22.90 it’s share-size, but the pistachio filling is addictive enough to finish solo.

Insider Ordering Playbook

1. Late-Night Lines? Mobile-order first, then stroll in when the SMS says “Ready.”
2. Pairings That Sing: Grab a double-espresso or their house-made rose lemonade; both cut the Dubai bar’s richness.
3. Heat Hack: Ten seconds in the microwave turns the chocolate shell molten—perfect over vanilla gelato.
4. Corporate Gifting: The bakery’s catering desk will box individual Dubai bars with gold foil and custom logos for same-day Midtown delivery.

Final Bite

From its 24-hour service to a menu that mixes classic New York pastries with TikTok’s hottest import, NY Bakery & Desserts has pulled off the holy trinity of Midtown baking: convenience, craftsmanship, and cultural relevance. Whether you’re sprinting to Penn Station at dawn or wandering home from karaoke at 2 a.m., keep this address—and a fork—handy.

Hungry yet? The Original Dubai Chocolate is just a seven-minute walk from Times Square. Your Instagram followers will thank you.

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