Not Urgent – Privacy Policy
Last updated: July 7, 2025

Thank you for choosing Not Urgent (“we,” “our,” “us”). Protecting your privacy is fundamental to our mission of delivering beautifully curated local recommendations without clutter. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our iOS app, website, and any related services (collectively, the “Services”).

1. Information We Collect
Personal data you provide:

a. Name – to create and personalize your account.
b. Email address – to authenticate you, send essential service messages, and respond to support requests.
c. Coarse location (city or neighborhood) – to surface nearby recommendations.
d. Precise GPS location – only if you actively enable it in iOS; helps refine search results and suggestions.


2. How We Use Your Information
We process your data solely to:

a. Provide core functionality – display curated lists, let you save favorites, and tailor results to your area.
b. Maintain and improve the Services – detect bugs, analyze performance, and develop new features.
c. Communicate with you – send transactional or support-related emails (e.g., password resets, feature updates).
d. Protect the platform – prevent fraud, secure accounts, and enforce our Terms of Service.

We never use your data for third-party advertising, profiling, or selling customer lists.

3. Sharing and Disclosure
We do not sell, rent, or trade your personal information. We share it only for legal or safety reasons when required to comply with applicable law, respond to valid legal requests, or protect the rights and safety of Not Urgent, our users, or the public. No data is shared for marketing or cross-app tracking.

4. Your Rights and Choices
a. Access and portability – request a copy of the personal data we hold about you.
b. Correction – ask us to fix inaccurate or incomplete information.
c. Deletion – delete your account in-app or email us; we will erase your personal data unless we must keep it for legal reasons.
d. Withdraw location consent – disable location permissions at any time via iOS Settings

We respond to all privacy requests within 30 days.

5. Data Retention
Data tied to an active account is retained for as long as the account exists. Personal data from deleted accounts is removed from live systems within 30 days and from secure backups within 90 days.

6. Security Measures
We employ industry-standard safeguards, including:
a. Transport Layer Security (TLS) encryption for all data in transit.
b. AES-256 encryption for data at rest.
c. Role-based access controls with audit logging.
d. Routine vulnerability scanning and third-party penetration testing.

While no system is infallible, we continuously monitor and improve our defenses.

7. Children’s Privacy
Not Urgent is not directed to children under 13. We do not knowingly collect personal information from them. If you believe a child has provided us data, please contact us so we can delete it promptly.

8. International Data Transfers
Our servers are located in the United States. If you access the Services from outside the U.S., you consent to the transfer and processing of your information in the U.S., where privacy laws may differ from those in your jurisdiction. For onward transfers, we rely on standard contractual clauses or equivalent safeguards.

9. Changes to This Policy
When we update this Privacy Policy, we will post the revised version on our website, update the “Last updated” date above, and provide prominent notice (and seek new consent where required) if the changes are material.

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